F&I

    Menu Presentation

    Menu presentation is the F&I best practice of presenting all available aftermarket products to every customer in a structured, compliant format — usually as four side-by-side payment options.

    What it means on the floor

    A proper menu presentation eliminates discrimination risk, increases product penetration, and shortens the F&I interview. The four-column menu (Platinum, Gold, Silver, Base) lets the customer choose their level of protection rather than being sold one product at a time. Dealerships using disciplined menu presentation see 30–60% higher per-vehicle-retail (PVR) profit.

    Related terms

    F&I (Finance & Insurance)PVR / PRU (Per Vehicle Retailed)VSC (Vehicle Service Contract)GAP Insurance

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