Pricing
Transparent pricing. $99 per seat, per month.
No "call for a quote." No procurement maze. Every seat gets the entire platform.
$149$99
/ seat / monthEverything below is included in every seat.
- All 304 trainings across all 58 modules — sales, F&I, and service
- Adaptive sessions generated around each rep — no two runs of a training are ever the same
- All three AI coaches: Maverick, Sterling, and Atlas
- Live in-the-moment coaching during every role-play
- Reverse role-play and Free Coach modes
- Unlimited role-plays, 24/7 — no session caps
- Manager dashboards, skill heatmaps, and AI Meeting Prep
What dealerships spend today
A traditional contracted sales trainer typically runs $30,000–$80,000 a year for quarterly visits. A 10-seat DealerSpark floor is $11,880 a year — for coaching that happens every day, not four times a year.
Pricing questions
How much does DealerSpark cost?+
DealerSpark is $99 per seat per month, published transparently — no 'call for a quote.' Every seat includes all 304 trainings across 58 modules, all three AI coaches, live in-the-moment coaching, reverse role-play, Free Coach, and unlimited 24/7 role-plays.
Is there a cheaper tier with fewer features?+
No. There is one price and every seat gets the entire platform — sales, F&I, and service trainings, all three coaches, and all coaching modes. Managers and dealer principals get the dashboard and AI Meeting Prep tools at the same price.
How does $99 per seat compare to a traditional sales trainer?+
A contracted trainer doing quarterly workshops typically costs a dealership $30,000–$80,000 per year. A 10-seat DealerSpark floor costs $11,880 per year, and the coaching happens every day on demand instead of four times a year.