Metrics

    PVR / PRU (Per Vehicle Retailed)

    PVR (Per Vehicle Retailed), also called PRU, is the average F&I gross profit per retail unit sold — the headline KPI for any F&I department.

    What it means on the floor

    PVR is calculated by dividing total F&I income (reserve + product profit + chargebacks) by the number of retail vehicles delivered. National averages run $1,400–$1,800; elite F&I managers consistently produce $2,500+. Improving PVR by even $200 across 100 units per month equals $240,000 in annual gross.

    Related terms

    F&I (Finance & Insurance)Menu Presentation

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