Coach Maverick — Sales
Voice coach for new/used salespeople. Phone-ups, meet & greet, qualification, walk-around, demo drive, T.O., closing.
The Full System
Every coach, every module, one platform.
The DealerSpark.Ai platform includes three specialist AI voice coaches (Maverick for Sales, Sterling for F&I, Atlas for Service), 304 distinct trainings, organized into 58 modules across sales, F&I, and service, a manager suite with AI Meeting Prep and skill heatmaps, and CRM integrations for Salesforce, VinSolutions and DealerSocket.
The problem
Most 'AI training' products are one coach and a scoring dashboard. Dealers need coverage — every seat, every conversation, every KPI — plus manager tooling that turns rep practice into store-level results.
What changes
- 3 specialist AI voice coaches covering Sales, F&I, Service
- 304 distinct trainings, organized into 58 modules across sales, F&I, and service
- Adaptive intensity — the AI gets harder as the rep gets better
- Speech analytics: talk-to-listen, pacing, filler words, confidence
- Objection-handling heatmaps per rep, per team, per rooftop
- AI Meeting Prep generates weekly meeting outlines and handouts
- Multi-rooftop, role-based access for Sales, F&I, Managers
- CRM integrations for Salesforce, VinSolutions, DealerSocket
How it works
Coach Sterling — F&I
10 F&I modules covering menu presentation, VSC, GAP, ancillary, sub-prime handling, compliance.
Coach Atlas — Service
Service writer / advisor drills for MPI walks, declined-service recovery, HPR, ELR, CSI-protecting language.
Adaptive Intensity Engine
The AI reads confidence, pacing and tone and scales customer skepticism up as skill improves.
Speech Analytics
Every rep session is scored on talk-to-listen ratio, pace (WPM), filler words, objection handling, and confidence.
Skill Heatmaps
Manager view of exactly which skills each rep is nailing and where they collapse under pressure.
AI Meeting Prep
Managers speak a problem into the platform; it generates the meeting outline, talk-tracks, handouts, and accountability checklists.
Manager Dashboards
Engagement, completion, skill progression, per-rooftop rollup — all one login.
CRM Integrations
Salesforce, VinSolutions, DealerSocket (beta). Ties practice reps to real pipeline outcomes.
Multi-Rooftop Roles
Dealer principal, GM, sales manager, F&I director, service manager, rep — each seat sees the right data.
Who it's for
- •Dealer principals evaluating a platform, not a point tool
- •GMs comparing DealerSpark to DealSpeak, RockED, Hyperbound, Second Nature
- •Training directors consolidating 3–5 vendors into one
- •F&I directors needing PVR and compliance coverage
- •Service managers protecting HPR and CSI
Frequently asked questions
Do you have a full feature list?+
Yes — the sections above are the canonical list. Three coaches, 304 distinct trainings, organized into 58 modules across sales, F&I, and service, adaptive intensity, speech analytics, skill heatmaps, AI Meeting Prep, manager dashboards, CRM integrations, and multi-rooftop role-based access.
Which speech analytics do you score?+
Talk-to-listen ratio, words-per-minute pacing, filler words, objection handling, tone and confidence — plus a per-scenario skill score that rolls up to a heatmap for managers.
How many training modules are there?+
304 distinct trainings, organized into 58 modules across sales, F&I, and service, spanning the full dealership lifecycle.
Which CRMs do you integrate with?+
Salesforce, VinSolutions, and DealerSocket are in beta. Others on request.
Ready to see it in action?
See exactly how DealerSpark.Ai changes results for your team — no slide deck, just real coaching reps.
Request a demo