Role-based access
Sales, F&I, service, manager, and corporate roles — each sees what they should and nothing else.
For Multi-Rooftop Groups
Dealer group training standardized at scale
DealerSpark.Ai lets dealer groups deploy the same world-class sales, F&I, and service coaching across every rooftop — with role-based access, store-by-store analytics, and group-level reporting that finally answers 'why is store #4 outperforming the rest?'
The problem
Multi-rooftop groups have a brutal training problem: every store does it differently. One GM is a great trainer, the next isn't. Producers learn whatever the F&I director three years ago happened to teach. Service writers at store #2 hit 2.4 HPR while store #5 sits at 1.3. There's no shared standard, no shared playbook, and no shared visibility — just a stack of inconsistent results.
What changes
- One training standard across every rooftop
- Store-by-store performance comparison without manual reporting
- Faster ramp for transfers and new hires across the group
- Lower turnover — people grow inside the organization instead of leaving
- A repeatable model that holds up as the group acquires more stores
How it works
Group-level reporting
Roll up engagement, skill mastery, and outcomes across every store in one dashboard.
Store-by-store comparison
Identify outliers fast — both rockstars to learn from and laggards to coach up.
Consistent voice coaching
Coach Maverick (sales), Coach Sterling (F&I), and Coach Atlas (service) deliver the same standard everywhere.
Custom scenarios
Group-specific objections, brands, and product mix can be added to the scenario library.
SSO / enterprise auth
Plug into your existing identity provider for clean onboarding/offboarding.
Who it's for
- •Dealer groups with 3+ rooftops
- •Auto group HR and L&D leaders building a training standard
- •Group-level sales, F&I, and service directors
- •Private equity-backed groups standardizing post-acquisition
Group-level metrics defined
Plain-English definitions of the metrics and processes referenced on this page.
Frequently asked questions
How quickly can we roll this out across all our stores?+
Most groups go live store-by-store over 30–60 days. There's no hardware, no install — reps log in on web or mobile and start training.
Can we add our group's specific objections and product mix?+
Yes. Custom scenarios can be layered on top of the core library so training reflects what your customers actually say.
Do we get group-level reporting?+
Yes. Corporate roles see roll-up dashboards across every store; store-level managers see only their team.
Is there a discount for multi-store deployments?+
Yes. Group pricing is custom — request a demo and we'll build a quote based on rooftop count and roles.
Does it support SSO?+
SSO and enterprise auth are available for groups. Talk to us about your specific identity provider.
How is DealerSpark different from an LMS our group already pays for?+
An LMS delivers content and tracks completions. DealerSpark is agentic AI voice coaching — reps practice the word tracks out loud against a live coach and get scored on delivery, not on whether they watched a video.
Can one rooftop pilot before the whole group commits?+
Yes. Most groups start with one or two stores, compare engagement and results against the rest of the group, then roll out from there.
What does it cost per store?+
Standard seats are $99 per user per month, and multi-rooftop groups get custom volume pricing based on rooftop count and roles.
Ready to see it in action?
See exactly how DealerSpark.Ai changes results for your team — no slide deck, just real coaching reps.
Request a demo