Maverick
Sales · Live voice coaching
DealerSpark.Ai · Voice AI coaching
Voice AI coaching for car dealerships — live, not after the call
DealerSpark.Ai is a voice AI coaching platform for car dealerships with three specialist coaches: Maverick for sales, Sterling for F&I, and Atlas for service. They coach reps live during the practice conversation — interrupting, correcting, and challenging in the moment, not just handing over a score when it is over.
Sterling
F&I · Live voice coaching
Atlas
Service · Live voice coaching
Coaching vs. call practice
A simulated call and a scorecard can show you where a rep struggled. A live coach helps them work through it while they are still in the conversation. Most AI call-practice tools focus on simulation followed by scoring; DealerSpark.Ai adds mid-role-play correction. This is coaching during practice, not monitoring or interrupting a real customer call. Features vary by provider — compare the actual experience, not just the label.
| Capability | DealerSpark.Ai | AI call practice category |
|---|---|---|
| Live in-session coaching | Coach intervenes during the role-play | Usually feedback after the simulated call |
| Post-call scoring | After-action review alongside live coaching | Core feedback format |
| Reverse role-play | AI models execution; rep plays the customer | Availability varies by tool |
| Free Coach unscripted mode | Bring your own scenario or coaching question | Availability varies by tool |
| Sales + F&I + Service coverage | All three specialist coaches in every seat | Department coverage varies by tool |
| Published pricing | $99 per seat per month | Pricing varies; check the provider |
Three coaching modes
Training
Practice with a specialist coach and get feedback while you work through the conversation.
Debrief
Review a real interaction, identify what went sideways, and prepare for the next one.
Get Advice
Bring a live deal situation to your coach for guidance before your next customer conversation.
Reverse role-play
Flip the seats: you play the customer and the AI plays an experienced salesperson. Hear effective execution before attempting the scenario yourself — then take your turn.
Free Coach
Bring any situation: a customer on the lot, yesterday's difficult deal, or a scenario outside the library. Role-play it live or ask for coaching. Unscripted, relevant, and built around what you need now.
Built by a dealer
Co-founder Chad Nethery ran every chair from green pea to multi-store GM before building DealerSpark.Ai. He knows the gap between knowing what to do and actually doing it. Meet Chad Nethery.
The dealers doing the reps
“No more fighting my team to train. One of my top guys told me 'this is addictive.' That tells you everything.”
“I've sat through every kind of sales training there is, and the problem is always the same — the answer you need is buried somewhere in a video you don't have time to hunt through. DealerSpark flips that completely. It's basically sales training on steroids. You don't search for the topic, you don't scrub through a library — you're talking to the answer. My guys actually use it because it's faster than not using it.”
“What sold me is that it's not more information for my guys to ignore — it's practice. Reps don't get better from watching, they get better from doing, and this finally lets them do it without me in the room.”
Testimonials reflect the individual experience of the person quoted and are published with their dealership's permission. Individual results vary.
One seat. The full platform.
$99 per seat per month. All three coaches. Unlimited role-plays.
Multi-rooftop groups can request volume pricing.
See published pricingFrequently asked questions
What is voice AI coaching for car dealerships?
DealerSpark.Ai is a voice AI coaching platform that helps dealership teams practice spoken conversations with a specialist coach. Maverick coaches sales, Sterling coaches F&I, and Atlas coaches service. The coach corrects and challenges the rep live during the role-play.
How is live AI coaching different from AI call practice?
AI call practice typically simulates a customer conversation and scores it afterward. Live AI coaching adds intervention during the practice conversation: the coach interrupts, corrects, and challenges the rep while there is still time to try a better approach. DealerSpark.Ai also supports after-action review.
Does DealerSpark cover F&I and service, or just sales?
Every seat includes all three specialist coaches: Maverick for sales, Sterling for F&I, and Atlas for service. The full platform covers sales, finance, and service-drive conversations.
How much does DealerSpark cost?
DealerSpark.Ai costs $99 per seat per month. Every seat gets the full platform, all three coaches, and unlimited role-plays. Multi-rooftop groups can request volume pricing.
What devices does it run on?
DealerSpark.Ai runs on Web, iOS, and Android, so your team can practice from a computer, phone, or tablet.