Sales

    Internet Lead

    An internet lead is a customer inquiry submitted online — through the dealer's website, AutoTrader, Cars.com, CarGurus, or a manufacturer site — that lands in the CRM for follow-up.

    What it means on the floor

    Internet leads typically close at 8–12% (vs 25–35% for fresh ups), but they fuel volume. Speed-to-first-response is the single biggest predictor — sub-5-minute responses close at 2–3x the rate of next-day responses.

    Want your team to actually use this on live deals? See DealerSpark.Ai's car sales training software.

    Related terms

    BDC (Business Development Center)CRM (Customer Relationship Management)Phone Up

    Knowing it isn't the problem. Doing it is.

    DealerSpark.Ai gives your sales, F&I, and service teams live agentic AI voice coaching so they practice out loud — not read definitions.

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