Sales

    Internet Lead

    An internet lead is a customer inquiry submitted online — through the dealer's website, AutoTrader, Cars.com, CarGurus, or a manufacturer site — that lands in the CRM for follow-up.

    What it means on the floor

    Internet leads typically close at 8–12% (vs 25–35% for fresh ups), but they fuel volume. Speed-to-first-response is the single biggest predictor — sub-5-minute responses close at 2–3x the rate of next-day responses.

    Related terms

    BDC (Business Development Center)CRM (Customer Relationship Management)Phone Up

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