Management

    CRM (Customer Relationship Management)

    A dealership CRM tracks every customer interaction — lead, appointment, deal, follow-up — and routes tasks to salespeople and BDC reps.

    What it means on the floor

    Common automotive CRMs include VinSolutions, DealerSocket, Elead, and Salesforce Automotive Cloud. The CRM is where leads from third-party sites, web forms, phone calls, and walk-ins are consolidated. DealerSpark integrates with leading CRMs (currently in beta) to surface coaching opportunities tied to actual deal outcomes.

    Related terms

    DMS (Dealer Management System)BDC (Business Development Center)

    Knowing it isn't the problem. Doing it is.

    DealerSpark.Ai gives your sales, F&I, and service teams live agentic AI voice coaching so they practice out loud — not read definitions.

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