Sales
Phone Up
A phone up is an inbound phone inquiry from a potential customer — typically asking about price, availability, or financing — that needs to be converted into an appointment.
What it means on the floor
The goal of a phone up isn't to sell the car or quote the lowest price. The goal is to set an appointment and confirm it. Top phone-up performers convert 60%+ of calls to set appointments and 50%+ of those to shows.
Related terms
Knowing it isn't the problem. Doing it is.
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