Sales
Phone Up
A phone up is an inbound phone inquiry from a potential customer — typically asking about price, availability, or financing — that needs to be converted into an appointment.
What it means on the floor
The goal of a phone up isn't to sell the car or quote the lowest price. The goal is to set an appointment and confirm it. Top phone-up performers convert 60%+ of calls to set appointments and 50%+ of those to shows.
Want your team to actually use this on live deals? See DealerSpark.Ai's car sales training software.
Related terms
Knowing it isn't the problem. Doing it is.
DealerSpark.Ai gives your sales, F&I, and service teams live agentic AI voice coaching so they practice out loud — not read definitions.