Sales
Equity Mining
Equity mining is the practice of identifying current customers who have positive equity in their vehicle and proactively offering them a same-payment upgrade.
What it means on the floor
Software pulls customers from the DMS whose payoff is below current trade value, then matches them to comparable new or used inventory at a similar payment. Equity mining produces some of the highest-gross deals on the lot because the customer arrives pre-qualified, with a known trade, and an emotional reason to buy (a newer car for the same money).
Related terms
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