Management

    DMS (Dealer Management System)

    A DMS is the core software platform that runs every department of a dealership — sales, service, parts, accounting, and payroll — typically CDK, Reynolds, Tekion, or Dealertrack.

    What it means on the floor

    The DMS is the system of record for every transaction. F&I deals are booked here, RO history lives here, parts inventory and accounting close run here. Most CRM, equity mining, and reporting tools integrate with the DMS via nightly polls or APIs.

    Related terms

    CRM (Customer Relationship Management)Equity Mining

    Knowing it isn't the problem. Doing it is.

    DealerSpark.Ai gives your sales, F&I, and service teams live agentic AI voice coaching so they practice out loud — not read definitions.

    Request a demo All glossary terms