Service
Recall Campaign
A recall campaign is a manufacturer-issued notice requiring dealers to perform a specific repair on affected vehicles — paid by the OEM.
What it means on the floor
Recalls drive significant service drive traffic. Smart service teams convert recall visits into MPI presentations, declined-service follow-up, and customer-pay add-on work. A recall in the bay is an opportunity to inspect everything else.
Want your team to actually use this on live deals? See DealerSpark.Ai's service writer training.
Related terms
Knowing it isn't the problem. Doing it is.
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