Service
Recall Campaign
A recall campaign is a manufacturer-issued notice requiring dealers to perform a specific repair on affected vehicles — paid by the OEM.
What it means on the floor
Recalls drive significant service drive traffic. Smart service teams convert recall visits into MPI presentations, declined-service follow-up, and customer-pay add-on work. A recall in the bay is an opportunity to inspect everything else.
Related terms
Knowing it isn't the problem. Doing it is.
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