Metrics

    Gross Profit

    Gross profit (or 'gross') is the difference between what a vehicle is sold for and the dealer's cost — the headline profitability metric on every car deal.

    What it means on the floor

    Gross is split into front-end (vehicle profit) and back-end (F&I products and reserve). Total gross per unit is the metric every desk manager and GM watches. Holding gross under negotiation pressure is a trained skill, not a personality trait.

    Related terms

    PVR / PRU (Per Vehicle Retailed)Closing Ratio

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