Sales
T.O. (Turn Over)
A T.O. (turn over) is the moment a salesperson brings a manager into a deal — typically before the customer leaves without buying.
What it means on the floor
Strong T.O.s save deals. The salesperson hands the customer to the manager (or another salesperson) when they hit a wall. Done right, T.O.s lift closing ratios by 5–10 points. Done lazily, they erode customer trust. Coaching when and how to T.O. is core sales floor management.
Related terms
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