Management
OEM (Original Equipment Manufacturer)
OEM refers to the vehicle manufacturer (Ford, Toyota, GM, Stellantis, etc.) — the upstream entity that franchises dealers, sets standards, and tracks CSI.
What it means on the floor
Dealers operate under franchise agreements with OEMs that include training requirements, facility standards, CSI thresholds, and incentive programs. Hitting OEM benchmarks unlocks bonus money and inventory allocation.
Related terms
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