Sales
Fresh Up
A fresh up is a customer who walks onto the lot without an appointment — the rawest, most valuable opportunity for any salesperson.
What it means on the floor
Fresh ups close at higher rates than internet leads because they're already on the property. Whoever greets them first usually owns the deal. Closing ratio on fresh ups (typically 25–35%) is a key benchmark for individual rep performance.
Related terms
Knowing it isn't the problem. Doing it is.
DealerSpark.Ai gives your sales, F&I, and service teams live agentic AI voice coaching so they practice out loud — not read definitions.